Founders & Owners of Medical Practices & Healthcare Brands
Why Healthcare, Medical Aesthetics & Wellness Brands That Get Featured in The Media Attract 2X More Patients Than Those Relying on Just Ads, SEO, and Referrals
Join GPlus Dental, Tricholab, and other practices/wellness centres who’ve leveraged our Reputation Mastery Framework to gain prestigious media coverage, establish authority, and grow their business
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Our Reputation Mastery Framework has helped over 100 startups, small businesses and fast-growing brands get multiple media and influencer features. Request a call to see how you can do the same.
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“What’s my ROI going to be like?” Discover the tangible relationship between lead-generation and PR
“My story isn’t exciting enough… Am I good enough to be featured?” Discover what truly captivates the media and secure your dream media feature – even if you think it’s impossible
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It is hard to build a solid healthcare brand. Founders & owners of medical practices and healthcare companies, you know what we’re talking about.
You have exceptional medical expertise and innovative treatments. But gaining the visibility and recognition that your healthcare brand deserves feels like an uphill battle — especially with regulatory restrictions limiting your marketing options.
You’ve reached out to potential patients, investors, and partners.
You’ve tried carefully worded ads, healthcare directories, and referral programs. Each attempt falls short of expectations. You’re frustrated. You hate seeing your medical expertise go unrecognised.
What does it take to be heard in this saturated healthcare market?
You offer unique, evidence-based treatments & services, but you feel like potential patients just don’t understand what makes your approach special — they can’t see your excellence
Healthcare advertising restrictions are suffocating your visibility — MOH guidelines and ethical boundaries leave you with limited marketing channels while burning through your budget
Your SEO might be generating clicks, but without third-party credibility from trusted media sources, those clicks aren’t converting to appointments
You’re stuck in reactive mode — waiting for media opportunities to come to you instead of strategically creating your own healthcare narrative
While you’re highly respected within professional medical circles, the general public simply doesn’t know who you are or why they should trust you with their health
At Grow PR, we understand these healthcare marketing challenges intimately. We’ve worked with numerous medical professionals and understand your pain.
But it doesn’t have to be this way.
Imagine a different reality where:
Your Healthcare Brand is in The Spotlight: Your story is featured in top-tier media outlets like Straits Times, CNA, and health publications, bringing your medical expertise the recognition it deserves.
Medical Authority Status: Patients and partners see your media features and regard your brand as a trustworthy leader in your healthcare specialty.
Patient Trust Before the First Appointment: Media coverage builds confidence in your approach, making that crucial first appointment decision easier for potential patients
Regulatory-Compliant Visibility: You gain significant public attention without crossing MOH guidelines or ethical boundaries.
Increased Opportunities: Speaking engagements at health conferences, investor interest, and partnership proposals from other healthcare institutions come flooding in, all thanks to strategic media exposure.
This isn’t a fantasy. This is what Grow PR achieves for our healthcare clients.
Initially, many of our healthcare clients were unsure of what PR could do for them:
Believed their medical services were too technical for interesting media stories
Lacked media resources to communicate complex healthcare offerings
Had little knowledge of which health publications would resonate with their target patients
Felt their specialised treatments wouldn’t interest general media
Uncertain how PR integrates with their existing healthcare marketing strategy
Despite their initial hesitation, we helped these healthcare brands land their deserved spotlight in top-tier media publications, cement their credibility in the public’s mind, and build a loyal patient base — all while maintaining the highest standards of medical ethics and regulatory compliance.
In the same way, we leverage our Reputation Mastery Framework to turn your brand’s story into media gold, so you receive the attention and credibility you need to thrive in the competitive healthcare landscape.
We’ve done it for healthcare providers like GPlus Dental, Tricholab, G&L Surgical, and other medical practices.
But more importantly, we understand the unique marketing challenges that healthcare brands face.
That’s why our healthcare clients trust us to transform their clinical expertise into compelling media stories that patients and partners can’t ignore.
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Why Brands Like Allium Healthcare, HCA Hospice, Softbank Robotics Singapore, and JustCo Trust Grow PR
With Securing Them Prominent Media Coverage in The Straits Times, CNA, Vulcan Post, and Mothership, to Become the Go-To Authority in Their Industry
Here’s what matters when you’re evaluating a PR partner: track record, team depth, and results you can verify.
So let’s start with the numbers.
96% of our clients get featured in top-tier media platforms. Our 4.9-star Google rating comes from clients who’ve seen the coverage materialise and the benefits follow.
Behind that track record is a team that knows how to get journalists to say yes. We’re a team of 10 spread across Singapore, Malaysia, Indonesia, and the Philippines. When you work with us, you’re talking directly to senior strategists who’ve spent years building relationships with journalists, not junior account executives reading from a script.
Through our membership in the Strategic Asia Marketing Alliance (SAMA), we’re connected to top independent agencies across 11 countries. If your story needs to travel beyond Singapore, we have the network to place it in Jakarta, Bangkok, Hong Kong, or Tokyo.
On top of that, we’ve earned recognition that matters: the SME500 Singapore Award, the Singapore Brand Award, and features in CNA938, The Straits Times, Campaign Asia, and Tech in Asia. Clutch recommends us based on verified client feedback.
When you invest in PR, you’re not just buying media mentions. You’re building something more valuable: top-of-mind recall with your target audience. The kind of positioning that makes prospects think of you first when they’re ready to buy. The credibility that opens doors with investors and partners.
This is what separates brands that dominate their categories from brands that struggle for attention.
And it comes down to a simple formula:
Solid story to tell + Strategic positioning of PR = Exponential growth of your brand
We call this the Reputation Mastery Framework. It’s the same strategy that’s worked for Softbank Robotics, Aroma Truffle, Big Fish Small Fish, Canadian Pizza, and Renopedia.
Our Reputation Mastery Framework leverages one crucial understanding: the old way of doing PR is dead.
THE OLD WAY OF DOING PR
Blast standard media releases to a media database
An inflexible PR plan
Pitching politically correct but uninteresting angles that the media does not care about
OUR NEW WAY OF DOING PR
We reach out to journalists and editors with story angles they actually want
We touch base with our clients regularly to identify stories and trends we can capitalise on
Our team comprises of former journalists and experienced PR personnel
Through our framework, we’ve gotten clients featured in various media outlets:
Our excellent track record is not an accident.
As a boutique PR agency, we’re highly selective about our clients. Unlike large agencies that treat you as just another account number, we only take on clients with PR angles we believe we can genuinely work with.
If we can’t see a clear path to coverage, we won’t take your budget and hope for the best. This protects you from wasted spend and protects us from results we can’t deliver.
When we agree to work with you, it means we’ve already mapped out the angles that will resonate with journalists. That’s the real reason 96% of our clients get featured in top tier media platforms.
Meet the Team Behind Your Story-Driven Brand Authority
Our team comprises former journalists and experienced PR professionals who know what the media wants, because we’ve been on both sides of the pitch.
Christel
Founder & CEO
Christel built Grow PR after spending over a decade in agency and in-house roles, watching too many brands get lost in generic PR campaigns. She leads our team with a focus on authentic storytelling, the kind that gets journalists interested and keeps your audience engaged. Her hands-on approach means you’re working with someone who’s personally invested in making your brand stand out.
Jessica
Head of PR
Jessica’s worked in four countries across 16 years — Portugal, the UK, Malaysia, and Singapore. That international perspective helps her spot angles that purely local agencies miss. She’s managed campaigns for multinational corporations and two-person startups, and she knows how to adapt strategy based on your scale and market position. When you need someone who understands both global media trends and Southeast Asian nuances, you’re talking to Jess.
Sakinah
PR Account Manager
Some PR professionals need a week to find an angle. Sakinah sees them immediately. Her background spans hospitality, education, healthcare, and consumer brands — industries where standing out is notoriously difficult. She’s built strong relationships with journalists by never pitching stories that waste their time. If she’s reaching out, it’s because she’s found something they’ll actually want to cover.
Seema
PR Account Manager
Seema doesn’t chase viral moments. She builds campaigns that work through consistent, strategic execution. Over five years in the industry, she’s learned that most PR wins come from disciplined follow-through: tracking deadlines, managing multiple moving parts, keeping clients informed without overwhelming them. Her clients appreciate that she makes complex campaigns feel manageable and that she genuinely cares whether they succeed.
Find out how we can help your business find interesting stories for the media.
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How We Transformed a Wellness Centre from “Just Another Aesthetic Clinic” to a Media-Worthy Innovator by Securing Them Features in The Straits Times, Vogue, and Others
Marketing healthcare and aesthetic businesses in Singapore is hard. Before working with us, aesthetic clinic TrichoLab felt that their unique aesthetic offerings weren’t getting noticed.
They just launched an innovative head spa with unique elemental-inspired treatments and were struggling with the best ways to communicate what made their approach different.
Furthermore, their previous PR initiatives delivered underwhelming results.
Their experiences with agencies that promised media connections but ultimately under-delivered left them skeptical. Despite substantial efforts, their media outreach wasn’t generating the coverage or visibility that truly reflected the quality of their innovative services.
When TrichoLab’s marketing director approached Grow PR, we understood her challenge immediately. She needed a PR agency that could:
Work efficiently within a defined budget
Deliver measurable results with clear KPIs
Craft media-friendly angles that highlighted their unique offerings
We completely overhauled their press releases, focusing on their unique “earth, water, air, fire” treatment concept rather than generic announcements that seldom get picked up by journalists for media coverage.
We secured coverage in mainstream media by identifying specific angles for each outlet, including niche opportunities like their hijab-friendly services. We also managed all aspects of media visits, handling journalist inquiries and creating additional opportunities like Mother’s Day giveaways.
Want to transform your healthcare brand’s visibility just like TrichoLab did? Book a discovery call today to see how our Reputation Mastery Framework can elevate your medical practice above the competition.
Learn how Grow PR can boost your brand value today.
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When Technical Excellence Isn’t Enough: How Our PR Strategy Transformed a Surgical Clinic’s Medical Knowledge into Top Search Rankings and Thought Leadership in Digestive Health
Before partnering with Grow PR, gastroenterology clinic G&L Surgical faced two major hurdles:
Difficulty standing out despite strong expertise
G&L Surgical’s team of experienced doctors, led by renowned surgeon Dr. Ganesh, had a wealth of knowledge to share about gut health- — but their online presence wasn’t reflecting their authority in the field.
Hitting a plateau with SEO efforts
Their marketing consultant had optimised G&L Surgical’s website, but they needed an extra boost to climb search rankings and capture more organic traffic.
When G&L Surgical’s marketing consultant reached out to Grow PR, we knew exactly how to amplify their brand story. Our strategy focused on:
Leveraging PR to complement SEO and boost credibility
Crafting compelling angles showcasing G&L Surgical’s expertise
Navigating complex healthcare advertising regulations
We secured substantial interviews profiling Dr. Ganesh’s knowledge on topics like the gut-mental health connection and rising colorectal cancer rates among millennials.
Our targeted pitching highlighted G&L Surgical’s unique offerings like stool testing and laparoscopic acid reflux surgery.
The results: Increased search rankings, greater brand awareness, and positioning as thought leaders in the gastroenterology space. Most importantly, a strong foundation for long-term brand building.
Your medical practice has an impactful story to tell. We can help, just like how we got G&L Surgical their deserved spot in the media spotlight. But you need the right PR partner to help you navigate healthcare marketing challenges and connect with your target audience authentically.
Ready to leverage PR to complement your existing marketing efforts like G&L Surgical? Book a discovery call to learn how we can position your healthcare practice as the authority in your field.
Learn how Grow PR can boost your brand value today.
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How We Helped Leading Mental Health Clinic Amplify Their Purpose-Driven Mission by Securing Strategic Media Features in The Straits Times & CNA That Positioned Them as Trusted Voices on Critical Mental Health Issues
Expertise alone isn’t enough.
Before we started working together, Olive Branch Psychology and Therapy Clinic, led by Dr. Sam Roberts, was already well-established in the industry for over 11 years with a team of 9 therapists.
They weren’t struggling. They were recognised experts within therapy circles, but wanted to create greater public awareness about mental health issues and showcase their innovative VR therapy.
But being good wasn’t enough. They needed to be seen as good too
Their public visibility relied on occasional media mentions when journalists happened to approach them.
They wanted to move beyond random opportunities to strategic coverage that highlighted their thought leadership and innovative approaches.
When Dr. Roberts approached Grow PR, we developed a strategy that would amplify their impact while maintaining their clinical integrity:
Balanced clinical ethics with strategic visibility
Created media-friendly angles that aligned with their social mission rather than focusing solely on promoting their services.
Transformed expertise into shareable stories
We secured an in-depth feature on their VR therapy technology with CNA, arranging for a journalist to experience the treatment firsthand.
We also positioned Dr. Roberts as an expert on topics including suicide prevention, postnatal depression, and Gen Z mental health.
Proactive rather than reactive media approach
Instead of waiting for the media to discover them, we implemented a strategic outreach plan that gave them control over their narrative while making the PR process seamless for busy healthcare professionals.
The results? Multiple media placements in prestigious publications such as The Straits Times, CNA, and Observatory that amplified their mission, educated the public, and built greater credibility.
Your purpose-driven healthcare practice deserves to make its maximum impact. If the right people don’t know how excellent you are, your ability to help is limited.
Let us help amplify your healthcare expertise through strategic media coverage. Book a discovery call today and discover how our Reputation Mastery Framework can transform your clinical excellence into public recognition and patient trust.
Learn how Grow PR can boost your brand value today.
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