Marketing Directors, Brands and SME Owners

Build the Media Recognition That Positions Your Brand as the Obvious Choice Customers and Investors Seek Out

Discover how PR can help you build credibility, a loyal customer base and attract funding

Book A Discovery Call

Our Reputation Mastery Framework has helped over 100 startups, small businesses and fast-growing brands get multiple media and influencer features. Request a call to see how you can do the same.

ENTER YOUR CONTACT INFO BELOW TO REQUEST A DISCOVERY CALL

It is hard to build a solid brand. Founders & decision-makers of SMEs, fast-growing companies and purposeful brands, you know what we’re talking about.

You have a great product or service. But gaining the visibility and recognition that your brand deserves feels like an uphill battle.

You’ve reached out to potential customers, investors, and partners. 

You’ve tried cold calls, ads, and cold emails. Each attempt falls flat. You’re frustrated. You hate feeling invisible.

What does it take to be heard in this crowded market?

At Grow PR, we understand these challenges intimately. We’ve been in your shoes and know exactly how it feels like to hit a wall. 

But it doesn’t have to be this way.

Imagine a different reality where:

This isn’t a fantasy. This is what Grow PR achieves for our clients.

Initially, many of our clients were unsure of what PR could do for them:

Despite their initial hesitation, we helped them land their deserved spotlight in top-tier media publications, cement their credibility in the public’s mind, and build a loyal customer base.

In the same way, we will leverage our Reputation Mastery Framework to turn your brand’s story into media gold, so you receive the attention and credibility you need to thrive.

How Our Team Helped Brands Like Softbank Robotics Singapore, JustCo and ShopBack Gain Prominent Media Coverage in The Straits Times, CNA, Vulcan Post, and Mothership, Drive Sales, and Win Investors

Here’s what matters when you’re evaluating a PR partner: track record, team depth, and results you can verify.

So let’s start with the numbers.

96% of our clients get featured in top-tier media platforms. Our 4.9-star Google rating comes from clients who’ve seen the coverage materialise and the benefits follow.

Behind that track record is a team that knows how to get journalists to say yes. We’re a team of 10 spread across Singapore, Malaysia, Indonesia, and the Philippines. When you work with us, you’re talking directly to senior strategists who’ve spent years building relationships with journalists, not junior account executives reading from a script.

Through our membership in the Strategic Asia Marketing Alliance (SAMA), we’re connected to top independent agencies across 11 countries. If your story needs to travel beyond Singapore, we have the network to place it in Jakarta, Bangkok, Hong Kong, or Tokyo.

On top of that, we’ve earned recognition that matters: the SME500 Singapore Award, the Singapore Brand Award, and features in CNA938, The Straits Times, Campaign Asia, and Tech in Asia. Clutch recommends us based on verified client feedback.

When you invest in PR, you’re not just buying media mentions. You’re building something more valuable: top-of-mind recall with your target audience. The kind of positioning that makes prospects think of you first when they’re ready to buy. The credibility that opens doors with investors and partners.

This is what separates brands that dominate their categories from brands that struggle for attention.

And it comes down to a simple formula:

Solid story to tell + Strategic positioning of PR = Exponential growth of your brand

We call this the Reputation Mastery Framework. It’s the same strategy that’s worked for Softbank Robotics, Aroma Truffle, Big Fish Small Fish, Canadian Pizza, and Renopedia.

Our Reputation Mastery Framework leverages one crucial understanding: the old way of doing PR is dead.

We reach out to specific journalists with stories they’re actually hunting for. 

Equally, we stay in regular contact with you to spot timely angles, because the best PR opportunities often emerge from what’s happening right now in your business or industry.

Through our framework, we’ve gotten clients featured in various media outlets:

Our excellent track record is not an accident. 

As a boutique PR agency, we’re highly selective about our clients. Unlike large agencies that treat you as just another account number, we only take on clients with PR angles we believe we can genuinely work with. 

If we can’t see a clear path to coverage, we won’t take your budget and hope for the best. This protects you from wasted spend and protects us from results we can’t deliver.

When we agree to work with you, it means we’ve already mapped out the angles that will resonate with journalists. That’s the real reason 96% of our clients get featured in top tier media platforms.

Meet the Team Behind Your Story-Driven Brand Authority

Our team comprises former journalists and experienced PR professionals who know what the media wants, because we’ve been on both sides of the pitch.

Find out how we can help your business find interesting stories for the media.

How Rently Built Credibility With Investors and Customers While Avoiding a Common Mistake Most Tech Startups Make When Pitching to The Press

When we connected with Rently, they were a new player in the market.

Rently is a platform for landlords to list properties. Their innovative concept allows tenants to skip hefty deposits while landlords maintain their security.

Despite their unique offering, Rently needed to establish public trust as a newcomer.

They needed more than paid advertisements to build credibility for their brand.

So Rently turned to another option that is able to provide them the credibility and awareness they deserve — PR.

After working with Grow PR, Rently:

Now, prospects can easily access information about Rently online, saving business development managers from having to explain everything from scratch.

As you can see, an SME cannot depend solely on lead generation and conversion efforts to build a thriving business. That’s where PR comes in. We create brand exposure to build credibility in the public’s mind.

Some brands see PR, lead generation, and partnerships as three mutually exclusive disciplines. This is misguided. They should be part of the same holistic marketing strategy.

Aligned communication and marketing strategies can do wonders, as it did for Rently by giving them solid traction at the starting line.

At Grow PR, we don’t just push out a press release announcement. Very often, we create softer pitches out of nothing.

Tech coverage should not be about the tech. Here lies the importance of a good story. Good stories have legs. We help you tell good stories. 

Some of the coverage we achieved for Rently:

Once again, a strong story angle is non-negotiable. We have turned down prospects whose brand did not have much story material for us to work with.

When we work with a client, we conduct an analysis and suggest stories based on our PR Analysis matrix, of which we will share with you during the discovery call.

You Don’t Need To Be Established, Huge, Or Impactful To Win Media Exposure

Meanwhile, there are brands that struggle with telling the right stories. 

We have a client that is a cyber security firm. The founders are tech-savvy, but lack the ability to communicate their brand in a helpful way. 

They have a niche and technical topic that the media will not care less about unless we spice it up.

Grow PR helped them avoid an expensive mistake. We suggested an alternative strategy that brought in coverage in Today, Vulcan Post, Everyday People, Cybersecurity ASEAN, and more.

Getting featured in the media takes careful strategising.

Another client of ours is a venture capital firm. 

Initially, this client believed that only major announcements could get them media coverage. But in fact, the coverage we secured for them was not just about the impact they make, but also softer, nuanced angles. 

We used global talking points to get them featured. Eg: Singapore’s unicorns.

You don’t have to be a huge company nor rely on funding announcements to get coverage. Our client is newer in the industry as compared to the more established VC firms in Singapore, and yet, we managed to get them covered in CNA, Business Times, MSN, CNBC, and more.

In the same way, we were able to obtain media coverage for our client, a robotics company.

They collaborated with larger partners to distribute robots from China.

And despite being a new initiative, Grow PR was able to leverage news of their partnership with a ride-hailing company to generate news in both local and international media.

Discover how Grow PR can become your strategic partner so your customers will always remember you.

“Tuition Centres Cannot Do PR, Not Many Stories to Tell,” Our Client Was Told. We Proved Them Wrong

Lil’ but Mighty English tuition had a great marketing strategy before they connected with Grow PR. 

They ran ads and regularly published content on social media. But no matter how successful their ads and content were, traditional marketing failed to do one thing: raise the profile of their brand.

To increase the value of Lil’ but Mighty, they must establish credibility in the minds of the public. A feat that requires the finesse of PR.

Grow PR got to work. We secured exposure for Lily the founder in Her World. We profiled her as a mother who juggles family life and business.

Afterwards, Lil’ but Mighty approached Grow PR again. This time, we decided that we were happy with Lily’s credibility in the media. So we switched gears to position Lily and her husband as thought leaders.

We got Lily and her husband featured in CNA, where they discussed their values in business and goals for Lil’ but Mighty.

The article not just positioned them as thought leaders in the education field, but also improved their employer branding. Because when potential employees google them, they come across the press coverage.

Although Lil’ but Mighty already had a solid marketing funnel, they recognised that PR could elevate their brand by creating awareness.

PR is not a customer-conversion tool. It is an awareness tool.

PR plants the awareness of your brand in the subconscious of the public. It creates exposure so your prospects are open to exploring your service / product.

Education businesses: Don’t make the same mistake!

Some brands acknowledge the power of PR and decide to reach out to journalists on their own without the help of a PR agency.

The intention is good. 

However! A good relationship with the media is only half the battle. Because without a compelling angle, the story will not get picked up. 

Some brands copy-and-paste the text from their brochure, or pitch from a marketing angle with salesy-type hooks. Sadly, that’s not what the media is looking for. If anything, the brands shoot themselves in the foot because the journalists do not appreciate the spam.

At Grow PR, we dig deep into your story to find compelling angles the media love. What are the founder’s challenges and visions? What made them who they are today?

Unlike MNCs who have groundbreaking announcements to make, our clients are SMEs who do not share that privilege. 

As such, we focus on softer story-pitching. Over the years, we honed the ability to identify recent trends. We insert our clients into broader national conversations so that they get featured. 

For example, AI in the classroom was a hot topic — “Should kids use AI to learn?” 

We got our tuition-centre client to weigh in on it, and they received huge coverage in return. 

Our clients speaking to the press:

As you can see, story-pitching requires finesse. Each editor and journalist have their own preference (don’t send food pitches to a tech journalist!).

We must understand the publication’s audience and reach out with the right story angle. Even within parenting media, different publications prefer different angles.

These profiles can be individuals or businesses. When the media has a specific idea for a profile, they naturally come to PR agencies like us because we have been providing them with many profiles and stories. We leverage this relationship with the media to help Lil’ but Mighty raise their brand profile.

You Know PR is Powerful. You Just Lack the Strategy to Make It Work

Concept First Physics and Maths Learning Centre’s goal was to be featured in CNA.

They wanted the media coverage featured on their website so that when parents visit the site, it is the first thing they see.

And we did it for them. Here’s a screenshot of Concept First’s website:

Good School Learning Hub was not as confident about getting featured in the press. They were rejected by a PR agency previously because this PR agency said “tuition centres don’t have many stories to tell”.

The PR agency is not wrong — tuition centres are (honestly) not the most interesting of subjects to the media. It is an incredibly saturated industry. 

But despite that, Grow PR was able to navigate the obstacles and find an interesting angle to nail prominent press coverage for Good School Learning Hub.

Some media outlets Good School Learning have been featured on:

Good School Learning Hub shared the media coverage on their social media page. We highly recommend this to showcase your credibility and maximise your coverage, which we include in the training for our clients:

Some brands are inclined to reject exposure by small media publications, but we caution against this for two reasons:

Good School Learning Hub is a perfect example of a brand that has leveraged the opportunity to build upon its digital footprint.

Similarly, Aeroviation knew early on that PR works; they just lacked the strategy to make it work.

When Grow PR and Aeroviation connected, our goal was to turn the spotlight on them. 

We landed them on the front cover of Straits Times, an advertorial coverage that would’ve cost them $70K had they tried to pay for a sponsored feature with the newspaper.

Discover how Grow PR can help you gain visibility and credibility in the media.

Healthcare Marketing That Educates, Not Sells: How We Secured Media Features for a Mental Health Clinic That Amplified Their Social Impact in The Straits Times & CNA and Attracted Patients to Their Practice

Expertise alone isn’t enough.

Before we started working together, this psychology and therapy clinic, led by experienced clinical psychologists, was already well-established in the industry for over a decade with a team of therapists.

They were already recognised experts within therapy circles with a solid reputation built on clinical excellence and evidence-based practice.

But being good wasn’t enough. They needed to be seen as good too.

Their public visibility relied on occasional media mentions when journalists happened to approach them for expert commentary. Reactive opportunities here and there, but nothing strategic. Nothing that truly showcased the innovative approaches they were pioneering in mental health treatment.

They wanted to move beyond random opportunities to strategic coverage that highlighted their thought leadership and innovative therapies – coverage that would amplify their social mission of mental health awareness rather than just promoting their services.

When the clinic approached Grow PR, we developed a strategy that would amplify their impact while maintaining their clinical integrity:

✅ Balanced clinical ethics with strategic visibility

Healthcare professionals face unique constraints. You can’t just “sell” therapy like you would consumer products. We created media-friendly angles that aligned with their social mission rather than focusing solely on promoting their services.

✅ Transformed expertise into shareable stories

We secured in-depth features on their innovative therapies, including arranging for journalists to experience their treatments firsthand.

We also positioned their team as experts on topics including mental health prevention, maternal well-being, and youth mental health challenges.

✅ Proactive rather than reactive media approach

Instead of waiting for the media to discover them, we implemented a strategic outreach plan that gave them control over their narrative while making the PR process seamless for busy healthcare professionals.

As a result, we landed multiple media placements in prestigious publications such as The Straits Times, CNA, and Observatory that amplified their mission, educated the public, and built greater credibility.

⚠️ A crucial lesson for healthcare practices:

Many healthcare businesses make the mistake of thinking PR is about self-promotion. They worry about appearing too commercial or compromising their clinical integrity.

The truth? The best healthcare PR isn’t promotional at all. It’s educational. It’s mission-driven. It positions you as a trusted resource serving the public good.

At Grow PR, we understand the nuances of healthcare marketing regulations, clinical ethics, and the delicate balance between visibility and integrity.

With that in mind, we identify timely health topics where your expertise adds genuine value to public discourse.

With The Right PR Strategy, You Can Even Out-Compete in a Crowded Market

Dental clinics are in a fierce price war. GPlus Dental needed to generate credibility for their business to stand out and attract patients. They did not want to be the cheapest option. It wasn’t sustainable. 

The business has been largely built on word of mouth.

When GPlus Dental was featured in The Straits Times and Lianhe Zaobao, the owner proudly shared the coverage with his many friends and associates. The dental clinic’s owner even brought the article to the U.S. to show patients and staff in his clinic there.

Check out the buzz around Dr. Ho’s press feature:

Getting featured in the media carries way more credibility than running ads to communicate discounted implants — you can’t use an ad as social proof. 

Lead generation agencies have advised them to run massive promotions on their services. But, they felt that this wasn’t sustainable. 

A lead generation advertisement cannot be used the same way a media feature could be used such as prominent media logos on a company’s website or a media article on display in the dental clinic.

There were also former patients who saw the feature and realised that it had been a long time since they saw the dentist, so they booked an appointment right away.

You could say that the press feature reminded GPlus Dental’s patients about them.

How Strategic PR Complemented SEO to Position This Surgical Clinic as Digestive Health Thought Leaders

This private surgical clinic had experienced doctors and deep expertise in digestive health, but their online presence wasn’t reflecting their authority. Their marketing consultant had optimised their website, but they’d hit an SEO plateau.

When they approached Grow PR, we leveraged PR to complement their SEO efforts. We secured substantial interviews profiling the lead surgeon’s knowledge on timely health topics and highlighted their unique procedures not widely offered elsewhere.

The results: Increased search rankings, greater brand awareness, and positioning as thought leaders in digestive health, a strong foundation for long-term brand building.

How We Helped a Wellness Centre Stand Out in a Saturated Market by Finding Niche Angles Other Agencies Missed

This wellness centre launched an innovative head spa with unique elemental-inspired treatments, but struggled to communicate what made them different. Previous PR agencies had under-delivered, so they were skeptical.

When we came on board, we completely overhauled their press releases. Instead of generic announcements, we focused on their “earth, water, air, fire” concept. 

We identified niche angles like their hijab-friendly services. Next, we also managed all media visits and journalist inquiries, as well as created additional opportunities like Mother’s Day giveaways.

The result: Features in The Straits Times, Vogue, and others. They finally received the recognition their innovation deserved.

Learn how Grow PR can boost your brand value today.

© 2025 All Rights Reserved By GROW Public Relations

By Submitting Your Information And Contact Details, You Agree That We May Collect, Use And Disclose Your Personal Data As Provided In This Application Form Or (If Applicable) As Obtained By Our Organisation As A Result Of Your Membership, For The Following Purposes In Accordance With The Personal Data Protection Act 2012 And Our Data Protection Policy