Startup, SME & Fast-growing Company Founders & Owner
Spotlight Your Brand in the Media so Customers and Investors Beg You to Take Their Money
Book a discovery call to learn how our Reputation Mastery Framework has helped over 100 startups, small businesses and fast-growing brands snag their deserved media coverage and attract customers, investors and potential partners
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Our Reputation Mastery Framework has helped over 100 startups, small businesses and fast-growing brands get multiple media and influencer features. Request a call to see how you can do the same.
Unlock up to 6 quick-win PR angles that will have journalists clamouring to cover your story – even if your industry is “boring”.
The little-known secret to piggybacking on 2025’s biggest news stories to catapult your brand into the spotlight
WARNING: Getting featured in the media is pointless if you don’t compound your credibility — here are 5 ways to maximise the impact of your PR exposure
The surprising challenge many businesses face after getting press coverage, and how to overcome it (hint: underutilisation)
The blueprint to transforming passive social media followers into rabidly loyal customers after scoring media exposure
B2C: 2025 holiday strategies to stay top-of-mind during the influx of year-end free-spending shoppers
B2B: How to position your company as the go-to choice for your potential customers as they plan on utilising budgets for the year
Unsure if PR is right for you? We’ll give you the unfiltered truth about what PR can and can’t do
How not to say the “wrong thing” during a live interview so that you avoid ruining your PR campaign
“What’s my ROI going to be like?” Discover the tangible relationship between lead-generation and PR
“My story isn’t exciting enough… Am I good enough to be featured?” Discover what truly captivates the media and secure your dream media feature – even if you think it’s impossible
Free access to our private community of business leaders: Exclusive networking event featuring expert guest speakers from diverse industries. Limited seats.
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It is hard to build a solid brand. Founders & decision-makers of startups, SMEs and fast-growing companies, you know what we’re talking about.
You have a great product or service. But gaining the visibility and recognition that your brand deserves feels like an uphill battle.
You’ve reached out to potential customers, investors, and partners.
You’ve tried cold calls, ads, and cold emails. Each attempt falls flat. You’re frustrated. You hate feeling invisible.
What does it take to be heard in this crowded market?
You have a compelling story and quality product, but you feel like you can’t compete with your larger competitors and their huge marketing budgets
Ads are expensive. Paid media coverage is even more so. And your returns do not increase in proportion to your spending
Potential customers and investors simply just don’t know who you are, let alone trust you. Ouch!
At Grow PR, we understand these challenges intimately. We’ve been in your shoes and know exactly how it feels like to hit a wall.
But it doesn’t have to be this way.
Imagine a different reality where:
Your Brand is in The Spotlight: Your story is featured in top-tier media outlets like Straits Times, Mothership, and CNA, bringing your brand the recognition it deserves.
Boosted Credibility: Customers and investors see your media features and regard your brand as a trustworthy leader in your industry.
Increased Opportunities: Speaking engagements, investor interest, and partnership proposals come flooding in, all thanks to strategic media exposure.
This isn’t a fantasy. This is what Grow PR achieves for our clients.
Initially, many of our clients were unsure of what PR could do for them:
Didn’t understand PR enough to recognise its value
Lacked media resources to push their brand story
Assumed they didn’t have interesting story angles
Had little knowledge of publications relevant to their industry
Felt unworthy of press coverage
Terrified of negative public opinion
Unsure of the nature of PR because there are no concrete ROI metrics
Despite their initial hesitation, we helped them land their deserved spotlight in top-tier media publications, cement their credibility in the public’s mind, and build a loyal customer base.
In the same way, we will leverage our Reputation Mastery Framework to turn your brand’s story into media gold, so you receive the attention and credibility you need to thrive.
We’ve done it for more than 100 SMEs. But more importantly, we did it for ourselves first.
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How a Granddaughter’s Tribute Led to Brands Like Softbank Robotics Singapore, Aroma Truffle, and Renopedia Hiring Her to Gain Prominent Media Coverage in The Straits Times, CNA, Vulcan Post, and Mothership, Drive Sales, and Win Investors
All at a Fraction of Advertising Costs
Hi, I’m Christel, founder of Grow PR, a leading Singaporean PR agency that specialises in crafting bespoke communication strategies to elevate SME brand visibility.
I can personally vouch that the right PR strategy can work wonders for an SME brand.
Some time ago, I founded Hua Hee, a social enterprise to support seniors and their family. I grew up close to my grandma so I have a heart for aging.
Hua Hee was a new project. Nobody knew about it and my first challenge was to get the start-up off the ground.
At first, I tried Facebook ads, cold calls, and emails. I even reached out to nursing homes to pitch my products. My efforts were met with crickets.
That was when I decided to turn to my primary expertise: PR.
I knew from my years in a PR agency that I had a good story. All I had to do was to get my story out there and I’d get publicity I needed to make Hua Hee a success. My marketing strategies thus far were pointless until Hua Hee received the awareness it deserved.
So I pitched Hua Hee to my media contacts. And they were excited to feature the brand!
We secured coverage in publications like The Straits Times, Mothership, Channel News Asia, and many more.
Sales immediately soared. I received orders from large nursing homes and hospitals, almost beyond my available supply. This is the power of PR.
How I pitched Hua Hee:
I told different aspects of our brand’s story.
My personal founder story
Details about the products
Perspectives on the ageing industry
In other words, I told stories the media wanted to hear.
With the success I achieved through PR, healthcare industry leaders started reaching out. I was offered speaking opportunities. I am proud that we’ve managed to start the conversation about how to better engage seniors in our community.
I even received 5-figure seed funding from NUS Enterprise in 2019.
It might sound like it’s too good to be true that these huge media publications featured us and brought our brand to new heights at no advertising cost for us, but that’s not the whole story.
Reputation Mastery Framework
The truth: we landed the free publicity because of my Reputation Mastery Framework. The same strategy that I’ve since used in Grow PR to serve over 100 SMEs from different industries like F&B, tech, health & fitness, etc.
You might’ve heard of some of our clients: Softbank Robotics, Aroma Truffle, Big Fish Small Fish, Canadian Pizza, etc.
Our Reputation Mastery Framework leverages one crucial understanding: the old way of doing PR is dead.
THE OLD WAY OF DOING PR
Blast standard media releases to a media database
An inflexible PR plan
Pitching politically correct but uninteresting angles that the media does not care about
OUR NEW WAY OF DOING PR
We reach out to journalists and editors with story angles they actually want
We touch base with our clients regularly to identify stories and trends we can capitalise on
Our team comprises of former journalists and experienced PR personnel
Through our framework, we’ve gotten clients featured in various media outlets:
Our excellent track record is not an accident.
Apart from our Reputation Mastery Framework, we are also highly selective about our clients. We only take on clients with PR angles that we believe we can work with.
Fortunately, we are built to develop compelling angles for the press.
Find out how we can help your business find interesting stories for the media.
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How Rently Built Credibility With Investors and Customers While Avoiding a Common Mistake Most Tech Startups Make When Pitching to The Press
When we connected with Rently, they were a new player in the market.
Rently is a platform for landlords to list properties. Their innovative concept allows tenants to skip hefty deposits while landlords maintain their security.
Despite their unique offering, Rently needed to establish public trust as a newcomer.
They needed more than paid advertisements to build credibility for their brand.
So Rently turned to another option that is able to provide them the credibility and awareness they deserve — PR.
After working with Grow PR, Rently:
Was approached by at least five investors since the PR campaign
Enjoyed a boost in team morale from being featured in the prestigious Tech in Asia
Now, prospects can easily access information about Rently online, saving business development managers from having to explain everything from scratch.
As you can see, an SME cannot depend solely on lead generation and conversion efforts to build a thriving business. That’s where PR comes in. We create brand exposure to build credibility in the public’s mind.
Some brands see PR, lead generation, and partnerships as three mutually exclusive disciplines. This is misguided. They should be part of the same holistic marketing strategy.
Aligned communication and marketing strategies can do wonders, as it did for Rently by giving them solid traction at the starting line.
⚠️ But a quick caution:
Tech and property are both topics that are often challenging to communicate to the media or public in a way that drives interest and engagement.
A skilled PR agency should help trigger intrigue and delight when pitching to the media, without boring them with details of how your service or product works. The media doesn’t care about specific tech product features; they care about its impact on the public.
Otherwise, the media is not interested. And their clients don’t get the exposure they deserve.
At Grow PR, we don’t just push out a press release announcement. Very often, we create softer pitches out of nothing.
Tech coverage should not be about the tech. Here lies the importance of a good story. Good stories have legs. We help you tell good stories.
Some of the coverage we achieved for Rently:
Once again, a strong story angle is non-negotiable. We have turned down prospects whose brand did not have much story material for us to work with.
When we work with a client, we conduct an analysis and suggest stories based on our PR Analysis matrix, of which we will share with you during the discovery call.
You Don’t Need To Be Established, Huge, Or Impactful To Win Media Exposure
Meanwhile, there are brands that struggle with telling the right stories.
We have a client that is a cyber security firm. The founders are tech-savvy, but lack the ability to communicate their brand in a helpful way.
They have a niche and technical topic that the media will not care less about unless we spice it up.
Grow PR helped them avoid an expensive mistake. We suggested an alternative strategy that brought in coverage in Today, Vulcan Post, Everyday People, Cybersecurity ASEAN, and more.
Getting featured in the media takes careful strategising.
Another client of ours is a venture capital firm.
Initially, this client believed that only major announcements could get them media coverage. But in fact, the coverage we secured for them was not just about the impact they make, but also softer, nuanced angles.
We used global talking points to get them featured. Eg: Singapore’s unicorns.
You don’t have to be a huge company nor rely on funding announcements to get coverage. Our client is newer in the industry as compared to the more established VC firms in Singapore, and yet, we managed to get them covered in CNA, Business Times, MSN, CNBC, and more.
In the same way, we were able to obtain media coverage for our client, a robotics company.
They collaborated with larger partners to distribute robots from China.
And despite being a new initiative, Grow PR was able to leverage news of their partnership with a ride-hailing company to generate news in both local and international media.
Discover how Grow PR can help you gain visibility and credibility in the media.
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“Tuition Centres Cannot Do PR, Not Many Stories to Tell,” Our Client Was Told. We Proved Them Wrong
Lil’ but Mighty English tuition had a great marketing strategy before they connected with Grow PR.
They ran ads and regularly published content on social media. But no matter how successful their ads and content were, traditional marketing failed to do one thing: raise the profile of their brand.
To increase the value of Lil’ but Mighty, they must establish credibility in the minds of the public. A feat that requires the finesse of PR.
Grow PR got to work. We secured exposure for Lily the founder in Her World. We profiled her as a mother who juggles family life and business.
Afterwards, Lil’ but Mighty approached Grow PR again. This time, we decided that we were happy with Lily’s credibility in the media. So we switched gears to position Lily and her husband as thought leaders.
We got Lily and her husband featured in CNA, where they discussed their values in business and goals for Lil’ but Mighty.
The article not just positioned them as thought leaders in the education field, but also improved their employer branding. Because when potential employees google them, they come across the press coverage.
Although Lil’ but Mighty already had a solid marketing funnel, they recognised that PR could elevate their brand by creating awareness.
PR is not a customer-conversion tool. It is an awareness tool.
PR plants the awareness of your brand in the subconscious of the public. It creates exposure so your prospects are open to exploring your service / product.
Education businesses: Don’t make the same mistake!
Some brands acknowledge the power of PR and decide to reach out to journalists on their own without the help of a PR agency.
The intention is good.
However! A good relationship with the media is only half the battle. Because without a compelling angle, the story will not get picked up.
Some brands copy-and-paste the text from their brochure, or pitch from a marketing angle with salesy-type hooks. Sadly, that’s not what the media is looking for. If anything, the brands shoot themselves in the foot because the journalists do not appreciate the spam.
At Grow PR, we dig deep into your story to find compelling angles the media love. What are the founder’s challenges and visions? What made them who they are today?
Unlike MNCs who have groundbreaking announcements to make, our clients are SMEs who do not share that privilege.
As such, we focus on softer story-pitching. Over the years, we honed the ability to identify recent trends. We insert our clients into broader national conversations so that they get featured.
For example, AI in the classroom was a hot topic — “Should kids use AI to learn?”
We got our tuition-centre client to weigh in on it, and they received huge coverage in return.
Our clients speaking to the press:
As you can see, story-pitching requires finesse. Each editor and journalist have their own preference (don’t send food pitches to a tech journalist!).
We must understand the publication’s audience and reach out with the right story angle. Even within parenting media, different publications prefer different angles.
Mainstream media like CNA focus on the impact of government policies.
Media like The Asian Parent are open to softer stories such as “how to best prepare your kids for PSLE.”.
In some cases, editors and journalists are on the lookout for specific profiles for their stories.
These profiles can be individuals or businesses. When the media has a specific idea for a profile, they naturally come to PR agencies like us because we have been providing them with many profiles and stories. We leverage this relationship with the media to help Lil’ but Mighty raise their brand profile.
You Know PR is Powerful. You Just Lack the Strategy to Make It Work
Concept First Physics and Maths Learning Centre’s goal was to be featured in CNA.
They wanted the media coverage featured on their website so that when parents visit the site, it is the first thing they see.
And we did it for them. Here’s a screenshot of Concept First’s website:
Good School Learning Hub was not as confident about getting featured in the press. They were rejected by a PR agency previously because this PR agency said “tuition centres don’t have many stories to tell”.
The PR agency is not wrong — tuition centres are (honestly) not the most interesting of subjects to the media. It is an incredibly saturated industry.
But despite that, Grow PR was able to navigate the obstacles and find an interesting angle to nail prominent press coverage for Good School Learning Hub.
Some media outlets Good School Learning have been featured on:
Good School Learning Hub shared the media coverage on their social media page. We highly recommend this to showcase your credibility and maximise your coverage, which we include in the training for our clients:
Some brands are inclined to reject exposure by small media publications, but we caution against this for two reasons:
Getting featured by a small publication is a stepping stone towards getting noticed by bigger media
No matter how small, the exposure helps with online credibility when people search for your brand on Google
Good School Learning Hub is a perfect example of a brand that has leveraged the opportunity to build upon its digital footprint.
Similarly, Aeroviation knew early on that PR works; they just lacked the strategy to make it work.
❌ They received press exposure every now and then, usually through their students. But they were all small mentions, usually just a single line. Eg. “…they studied at Aeroviation.”
When Grow PR and Aeroviation connected, our goal was to turn the spotlight on them.
We landed them on the front cover of Straits Times, an advertorial coverage that would’ve cost them $70K had they tried to pay for a sponsored feature with the newspaper.
Learn how Grow PR can boost your brand value today
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F&B And Consumer Brands: There’s A Better Way To Drive Revenue Than Going Into a Price War With Your Competitors Or Outspending Them On Advertising
Big Fish Small Fish had grand plans to increase their number of outlets.
Before they engaged Grow PR, they spent heavily on marketing.
Running ads for promos
Paid advertorials
Engaging F&B influencers
So we created a PR strategy that helped Big Fish Small Fish retain customers and escape the trap of short-term gimmicks.
We pitched a founder angle to the media, positioning them as a local brand. The aim was to leverage the “support local” narrative.
The pitch had a lasting effect. Customers referenced the article. The Singapore public came to recognise Big Fish Small Fish as a homegrown brand they should support.
PR should be a regular part of every business, and Big Fish Small Fish knows this.
They engaged Grow PR a second time to launch a new outlet at Suntec City.
We recommended ideas to help them catch the media’s attention:
Work from the cafe
Weekend brunch
Tea time menu
The strategy worked. Big Fish Small Fish’s new Suntec City outlet was featured in Hungry Go Where, Tatler Asia, Seth Lui, HoneyKids Asia, Little Day Out & more.
Grow PR’s goal is to become your brand’s strategic partner. When we serve clients like Big Fish Small Fish, we don’t just write an article and fire it off to the press.
We also make suggestions regarding the menu. Proposing menu names for Big Fish Small Fish made sense in this case.
In the same way, to decide which parts of the menu to highlight is a big part of the job because we can’t give the media the whole menu. Through experience, we have determined the ideal number of dishes to highlight to the press.
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Similarly, we match our clients with a niche photographer that can bring out the best in their product because imagery is important. Eg. food photographer for F&B, as opposed to an interior, event or fashion photographer.
Visuals are a big part of PR, especially lifestyle stories. A good photo of the product or service will stand a higher chance of getting featured. The less visually appealing the photo, the lower the chances of getting coverage.
That’s why we also share tips with clients on the best photos they can use to maximise their media coverage
A popular F&B trend is to offer healthier options. But to be completely honest, the media does not always find that particularly exciting. What the media likes is food that is visually enticing.
On top of suggestions for the menu and the visuals, we also:
Advice clients on how to dress for press interviews (you’ll be surprised at how many people get this wrong)
Identify ideal spots within their office or place of business for photoshoots or interview
Offer client media training & brief them on how to prepare for a media event
We pride ourselves in our ability to offer you valuable advice — because we know what works.
PR is not just for new businesses and brands. This dated F&B brand came back to life with our help. Here’s how we did it…
While Big Fish Small Fish was an up-and-coming local brand that had trouble retaining customers, another of our F&B clients was a declining business trying to revive their brand.
Canadian Pizza is an old and established brand — but as they slowly faded from the public consciousness, they turned to Grow PR.
We helped them refresh their market positioning to stay relevant and secured them coverage in CNA.
With The Right PR Strategy, You Can Even Out-Compete in a Crowded Market
Dental clinics are in a fierce price war. GPlus Dental needed to generate credibility for their business to stand out and attract patients. They did not want to be the cheapest option. It wasn’t sustainable.
The business has been largely built on word of mouth.
When GPlus Dental was featured in The Straits Times and Lianhe Zaobao, the owner proudly shared the coverage with his many friends and associates. The dental clinic’s owner even brought the article to the U.S. to show patients and staff in his clinic there.
Check out the buzz around Dr. Ho’s press feature:
Getting featured in the media carries way more credibility than running ads to communicate discounted implants — you can’t use an ad as social proof.
Lead generation agencies have advised them to run massive promotions on their services. But, they felt that this wasn’t sustainable.
A lead generation advertisement cannot be used the same way a media feature could be used such as prominent media logos on a company’s website or a media article on display in the dental clinic.
There were also former patients who saw the feature and realised that it had been a long time since they saw the dentist, so they booked an appointment right away.
You could say that the press feature reminded GPlus Dental’s patients about them.
Discover how Grow PR can become your strategic partner so your customers will always remember you.
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