F&B Brands and Owners
Spotlight Your F&B Brand in the Media so Customers Come Flocking, Begging You to Take Their Money
Discover how our Reputation Mastery Framework has helped brands like Big Fish Small Fish, Aroma Truffle, Canadian Pizza, and many others snag media coverage and attract customers, and potential partners.
BOOK A DISCOVERY CALL
BOOK A CULINARY PR DISCOVERY CALL
Our Reputation Mastery Framework has helped over 100 startups, small businesses and fast-growing brands get multiple media and influencer features. Request a call to see how you can do the same.
How to make your restaurant the talk of the town during festive seasons ready to capture free-spending diners for the year-end
Influencer collaborations that work: Uncover strategies to partner with food influencers that actually drive foot traffic and orders
Launch Success: Whether you’re opening a new location or introducing a signature dish, learn how to create buzz that translates to lines out the door
WARNING: Getting featured in the media is pointless if you don’t compound your credibility — here are 5 ways to maximise the impact of your PR exposure
“Is my restaurant’s story interesting enough?” Discover what truly captivates food and lifestyle media, even if you think your concept is “ordinary”
The blueprint to transforming passive social media followers into rabidly loyal customers after scoring media exposure
Media training for F&B: How to nail interviews and avoid common pitfalls specific to restaurant and food service discussions
The little-known secret to piggybacking on 2024’s biggest trends to catapult your brand into the spotlight
Unsure if PR is right for you? We’ll give you the unfiltered truth about what PR can and can’t do
“What’s my ROI going to be like?” Understand the tangible relationship between press coverage, table reservations, and overall revenue in the restaurant business
Unlock up to 6 quick-win PR angles that will have journalists clamouring to cover your story – even if your industry is “boring”.
The surprising challenge many businesses face after getting press coverage, and how to overcome it (hint: underutilisation)
Free access to our private community of business leaders: Exclusive networking event featuring expert guest speakers from diverse industries. Limited seats.
ENTER YOUR CONTACT INFO BELOW TO REQUEST A DISCOVERY CALL
It’s a recipe for frustration. F&B founders & decision-makers, whether you’re running a restaurant, crafting artisanal products, or building a food brand, you know the drill.
You’ve poured your heart into creating mouthwatering dishes or exceptional food products. Your quality is impeccable. But gaining the visibility and recognition that your F&B business deserves? That feels like trying to stand out in a crowded market.
You’ve tried posting on social media, running in-store promotions, reaching out to retail partners, and collaborating with food bloggers but…
Each attempt starts with a promising sizzle but quickly fades, like a flash in the pan. You might see a brief spike in engagement or foot traffic, but before you know it, you’re back where you started. You’re frustrated. You hate feeling like just another forgettable name in a sea of options, constantly chasing the next short-lived marketing high.
What does it take to stand out in this oversaturated market?
You have a unique culinary concept or food product and quality ingredients, but you feel like you can’t compete with trendy pop-ups, big restaurant groups, or established food brands with their massive marketing budgets.
Paid promotions on food delivery apps or prime shelf space in supermarkets are expensive. Sponsored content with food bloggers is even pricier. And your returns don’t increase in proportion to your spending – it’s like watching your profit margin get eaten away.
Potential customers and retail buyers simply don’t know who you are, let alone trust you. It’s hard to get tables filled or products flying off shelves when you’re not on anyone’s radar. Ouch!
At Grow PR, we understand these challenges intimately. We’ve helped numerous F&B businesses – from humble local joints to international brands – go from hidden gems to sought-after brands. We know exactly how it feels to have a great culinary offering but struggle to get noticed.
But it doesn’t have to be this way.
Imagine a different reality where:
Your F&B Brand is in The Spotlight: Your story is featured in top-tier food publications like 8Days, Mothership, Eatbook, and local newspapers like The Straits Times, bringing your culinary vision or food innovation the recognition it deserves.
Boosted Credibility: Food critics, influencers, and retail buyers see your media features and regard your brand as a must-try in the F&B scene.
Increased Opportunities: Invitations to food festivals, collaborations with other brands, and investor, franchisee or distributor interest come flooding in, all thanks to strategic media exposure.
This isn’t a fantasy. This is what Grow PR achieves for our diverse F&B clients.
Initially, many of our F&B clients were unsure of what PR could do for them:
Didn’t understand how PR differed from traditional F&B marketing
Lacked media connections in the food and lifestyle sectors
Assumed their cuisine, product, or concept wasn’t “unique” enough for press coverage
Had little knowledge of which publications would be interested in their story
Felt unworthy of attention from food critics or influencers
Terrified of negative reviews or product feedback going viral
Unsure of PR’s ROI in terms of actual sales, foot traffic, or retail placement
Despite their initial hesitation, we helped them land their deserved spotlight in top-tier food and lifestyle publications, cement their credibility in the culinary world, and build a loyal customer base that keeps coming back for more – whether to their restaurant tables or product shelves.
In the same way, we will leverage our Reputation Mastery Framework to turn your F&B brand’s story into a mouthwatering media narrative, so you receive the attention and credibility you need to thrive in this competitive industry.
We’ve done it for more than 50 F&B businesses, from local establishments to nationwide snack brands. But more importantly, we did it for ourselves first. Let us show you how.
BOOK A DISCOVERY CALL
How a Granddaughter’s Tribute Led to Brands Like Big Fish Small Fish, Aroma Truffle, Canadian Pizza, and Ayam Brand Hiring Her to Gain Prominent Media Coverage in The Straits Times, Eatbook, 8Days and Mothership
All at a Fraction of Advertising Costs
Hi, I’m Christel, founder of Grow PR, a leading Singaporean PR agency that specialises in crafting bespoke communication strategies to elevate SME brand visibility.
I can personally vouch that the right PR strategy can work wonders for a brand.
Some time ago, I founded Hua Hee, a social enterprise to support seniors and their family. I grew up close to my grandma so I have a heart for ageing.
Hua Hee was a new project. Nobody knew about it and my first challenge was to get the start-up off the ground.
At first, I tried Facebook ads, cold calls, and emails. I even reached out to nursing homes to pitch my products. My efforts were met with crickets.
That was when I decided to turn to my primary expertise: PR.
I knew from my years in a PR agency that I had a good story. All I had to do was to get my story out there and I’d get publicity I needed to make Hua Hee a success. My marketing strategies thus far were pointless until Hua Hee received the awareness it deserved.
So I pitched Hua Hee to my media contacts. And they were excited to feature the brand!
We secured coverage in publications like The Straits Times, Mothership, Channel News Asia, and many more.
Sales immediately soared. I received orders from large nursing homes and hospitals, almost beyond my available supply. This is the power of PR.
How I pitched Hua Hee:
I told different aspects of our brand’s story.
My personal founder story
Details about the products
Perspectives on the ageing industry
In other words, I told stories the media wanted to hear.
With the success I achieved through PR, healthcare industry leaders started reaching out. I was offered speaking opportunities. I am proud that we’ve managed to start the conversation about how to better engage seniors in our community.
I even received 5-figure seed funding from NUS Enterprise in 2019.
It might sound like it’s too good to be true that these huge media publications featured us and brought our brand to new heights at no advertising cost for us, but that’s not the whole story.
Reputation Mastery Framework
The truth: we landed the free publicity because of my Reputation Mastery Framework. The same strategy that I’ve since used in Grow PR to serve over 100 SMEs from different industries like F&B, tech, health & fitness, etc.
You might’ve heard of some of our clients: Aroma Truffle, Big Fish Small Fish, Canadian Pizza, etc.
Our Reputation Mastery Framework leverages one crucial understanding: the old way of doing PR is dead.
THE OLD WAY OF DOING PR
Blast standard media releases to a media database
An inflexible PR plan
Pitching politically correct but uninteresting angles that the media does not care about
OUR NEW WAY OF DOING PR
We reach out to journalists and editors with story angles they actually want
We touch base with our clients regularly to identify stories and trends we can capitalise on
Our team comprises of former journalists and experienced PR personnel
Through our framework, we’ve gotten clients featured in various media outlets:
Our excellent track record is not an accident.
Apart from our Reputation Mastery Framework, we are also highly selective about our clients. We only take on clients with PR angles that we believe we can work with.
Fortunately, we are built to develop compelling angles for the press.
Find out how we can help your business find interesting stories for the media.
BOOK A DISCOVERY CALL
F&B And Consumer Brands: There’s A Better Way To Drive Revenue Than Going Into a Price War With Your Competitors Or Outspending Them On Advertising
Big Fish Small Fish had grand plans to increase their number of outlets.
Before they engaged Grow PR, they spent heavily on marketing.
Running ads for promos
Paid advertorials
Engaging F&B influencers
So we created a PR strategy that helped Big Fish Small Fish retain customers and escape the trap of short-term gimmicks.
We pitched a founder angle to the media, positioning them as a local brand. The aim was to leverage the “support local” narrative.
The pitch had a lasting effect. Customers referenced the article. The Singapore public came to recognise Big Fish Small Fish as a homegrown brand they should support.
PR should be a regular part of every business, and Big Fish Small Fish knows this.
They engaged Grow PR a second time to launch a new outlet at Suntec City.
We recommended ideas to help them catch the media’s attention:
Work from the cafe
Weekend brunch
Tea time menu
The strategy worked. Big Fish Small Fish’s new Suntec City outlet was featured in Hungry Go Where, Tatler Asia, Seth Lui, HoneyKids Asia, Little Day Out & more.
Grow PR’s goal is to become your brand’s strategic partner. When we serve clients like Big Fish Small Fish, we don’t just write an article and fire it off to the press.
We also make suggestions regarding the menu. Proposing menu names for Big Fish Small Fish made sense in this case.
In the same way, to decide which parts of the menu to highlight is a big part of the job because we can’t give the media the whole menu. Through experience, we have determined the ideal number of dishes to highlight to the press.
[example for illustration purposes only]
Similarly, we match our clients with a niche photographer that can bring out the best in their product because imagery is important. Eg. food photographer for F&B, as opposed to an interior, event or fashion photographer.
Visuals are a big part of PR, especially lifestyle stories. A good photo of the product or service will stand a higher chance of getting featured. The less visually appealing the photo, the lower the chances of getting coverage.
That’s why we also share tips with clients on the best photos they can use to maximise their media coverage.
A popular F&B trend is to offer healthier options. But to be completely honest, the media does not always find that particularly exciting. What the media likes is food that is visually enticing.
On top of suggestions for the menu and the visuals, we also:
Advice clients on how to dress for press interviews (you’ll be surprised at how many people get this wrong)
Identify ideal spots within their office or place of business for photoshoots or interview
Offer client media training & brief them on how to prepare for a media event
We pride ourselves in our ability to offer you valuable advice — because we know what works.
PR is not just for new businesses and brands. This dated F&B brand came back to life with our help. Here’s how we did it…
While Big Fish Small Fish was an up-and-coming local brand that had trouble retaining customers, another of our F&B clients was a declining business trying to revive their brand.
Canadian Pizza is an old and established brand — but as they slowly faded from the public consciousness, they turned to Grow PR.
We helped them refresh their market positioning to stay relevant and secured them coverage in CNA.
Discover how Grow PR can become your strategic partner so your customers will always remember you.
BOOK A DISCOVERY CALL
© 2022 All Rights Reserved By GROW Public Relations
By Submitting Your Information And Contact Details, You Agree That We May Collect, Use And Disclose Your Personal Data As Provided In This Application Form Or (If Applicable) As Obtained By Our Organisation As A Result Of Your Membership, For The Following Purposes In Accordance With The Personal Data Protection Act 2012 And Our Data Protection Policy.