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Your Reputation Mastery: The PR Playbook will be reaching your email in the next 5 – 10 minutes.

*Please note that the eBook contains an overview of the strategy we use to consistently help our clients land themselves in major media platforms. We highly recommend you read through it thoroughly to understand what you need to do in order to get featured.

Step #1: Watch the video below to better understand what you need to do to get your business/brand featured in top-tier media this year

Want us to help you achieve the most impactful growth in reputation for your business to attract more customers, partners and investors?

Work With Us

Get top-tier media features even faster with our help

Here’s a sneak peek of what you could discover with us, depending on the nature of your business and objectives

Unlock up to 6 quick-win PR angles that will have journalists clamouring to cover your story – even if your industry is “boring”.

B2C: 2025 holiday strategies to stay top-of-mind during the influx of year-end free-spending shoppers

B2B: How to position your company as the go-to choice for your potential customers as they plan on utilising budgets for the year

Unsure if PR is right for you? We’ll give you the unfiltered truth about what PR can and can’t do

“What’s my ROI going to be like?” Discover the tangible relationship between lead-generation and PR

“My story isn’t exciting enough… Am I good enough to be featured?” Discover what truly captivates the media and secure your dream media feature – even if you think it’s impossible

Connect With Christel

For a deeper understanding of my approach and philosophy, follow me on LinkedIn. You’ll find a blend of strategic PR insights, leadership advice, industry trends, and personal reflections, all designed to help business owners like you thrive.

Some of my most popular posts you’ll find…(One of which got me a free podcast interview opportunity on CNA938!)

Bosses have it easy?

If it’s meant for you, it will find you

What are you passionate about?

Small steps can lead to extraordinary outcomes

Would you work together with a life partner?

Are you defined by your work?

Why Should You Take Me Seriously

Here are the results of those who did!

Softbank Robotics APAC

Secured 50 Media Titles Internationally & Locally

Key Highlights:

  • Worldwide leader in robotics solutions
  • Wanted to hold an event to announce their global partnership
  • Communicated impact of new partnership and highlighted how it will be able to revolutionise labourious tasks in the Food and Service industries
  • Secured almost 50 stories across broadcast, print and online media across international and local media
  • Coverage ranged from CNBC, Nikkei to The Straits Times and Channel NewsAsia

Tham Kok Yun

Co-founder, Big Fish Small Fish

“GROW PR GOT US MEDIA COVERAGE ON A TOTAL OF 42 PLATFORMS AND GAVE US A MUCH NEEDED BOOST IN MARKET PRESENCE”

Eugene Cheng

Partner, HighSpark

“WE GOT FEATURES IN TIER 1 PUBLICATIONS WHICH LED TO 5-FIGURE PROJECTS”

Filmplace

Film Locations Platform

Key Highlights:

  • Wanted to get more homeowners on platform

  • Profiled business story and pitched transformation of the process to scout for film locations

  • Founder approached by four investors

  • Platform had 100% spike in website users and 300% spike in listings WITHIN A WEEK of being featured

  • Secured multiple features in media such as The Straits Times and Mothership

4PLUS8

Interior Fit-out Specialist

Key Highlights:

  • Interior fit-out specialist for good class bungalows in Singapore

  • Had a good offering but no one knows about it

  • Pitched profiles of founder and home projects

  • Invited home and decor media for a tour of their newly renovated office (that cost a six figure sum)

  • Secured features in The Business Times, Channel NewsAsia Lifestyle, Feast and Form among others

  • Business secured a six-figure done deal

Aroma Truffle

54% Spike in Sales After Being Featured by Media & Influencers

Key Highlights:

  • Sells amazing truffle chips and wanted to build a luxury truffle brand

  • No one knows about the brand and needed to stand out in an incredibly saturated industry

  • PR campaign got media and influencers raving about the product and consumers started to notice the brand

  • Brand had a snaking queue on their launch of first concept store

  • Secured 40 features across media and influencer platforms

  • Gained massive awareness and hype for their truffle chips resulting in a 54% spike in sales after the PR campaign

World Gourmet Summit

60 Features Across Mainstream, Lifestyle Media and Influencer Platforms

Key Highlights:

  • Established brand with almost 30 years of history

  • Increasing competition from many other food related awards and events

  • Needed to find excitement and something fresh for the brand

  • Secured radio giveaways as promotion and pitched stories of brand founder

  • 60 features across mainstream, lifestyle media and influencer platforms using Christel’s PR Reputation Mastery

LionsBot

Featured Internationally Within One Week of Launch

Key Highlights:

  • Brand develops revolutionary professional cleaning robots that are highly efficient and powerful

  • Have a great product, first of its kind, but nobody knows about it. Needed media coverage

  • Brand was featured internationally within first week of launch

  • Secured 60 story features from top tier media outlets such as BBC, Nikkei to The Straits Times and Channel NewsAsia

  • The brand, that nobody knew about initially, started getting enquiries for their robots all over the world.

Na0Clean

80 Features Across Media And Influencer Platforms

Key Highlights:

  • Disinfectant brand planning to launch during the pandemic

  • Many disinfectants in the market and wanted their brand to stand out from the crowd

  • Put together a disinfectant bouquet as a unique gift for mothers’ day

  • Secured close to 80 features across media and influencer platforms over the course of the campaign

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